With the potential to reach millions of individuals through online presence, it’s no secret that the social media marketing world has become an important part of advertising and marketing efforts. Some may ask, “Do you need a degree in social media marketing?” or “You Can Major In Social Media?” The answer is yes. Point University’s social media marketing courses gives our students the opportunity to identify social media marketing trends and analyze website traffic through social media sites.

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With the potential to reach millions of individuals through online presence, it’s no secret that the social media marketing world has become an important part of advertising and marketing efforts. Some may ask, “Do you need a degree in social media marketing?” or “You Can Major In Social Media?” The answer is yes. Point University’s social media marketing courses gives our students the opportunity to identify social media marketing trends and analyze website traffic through social media sites.

Program Goals

Equip students with a working knowledge of marketing principles and their applications.

  • Graduates apply sound marketing principles.
  • Graduates demonstrate the capacity to develop, communicate, and execute an integrated marketing plan for an organization.

Equip students to utilize social media platforms as part of an integrated marketing strategy to develop long-term, mutually-beneficial relationships with customers and other constituencies.

  • Graduates understand how social media marketing integrates with and supports the overall marketing strategy of an organization.
  • Graduates demonstrate technical proficiency with current social media platforms and can execute marketing programs on these platforms.
  • Graduates understand the best marketing uses for different social media platforms and how they together integrate with other marketing programs.
POTENTIAL CAREER PATHS
  • Multimedia Communications
  • Marketing and Advertising
  • Campaign Management
LOCATIONS AVAILABLE
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