With the potential to reach millions of individuals through online presence, it’s no secret that the social media marketing world has become an important part of advertising and marketing efforts. Some may ask, “Do you need a degree in social media marketing?” or “You Can Major In Social Media?” The answer is yes.

Point University’s social media marketing courses enable our students to identify social media marketing trends and analyze website traffic through social media sites. The social media marketing courses gives students the opportunity to discover what it takes to create content that attracts people’s attention and encourages them to share it with their social networks.

Graduates are prepared to assume a variety of positions in corporate, private, government, and nonprofit organizations. They are also prepared to pursue graduate degrees in business, such as the M.B.A.

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With the potential to reach millions of individuals through online presence, it’s no secret that the social media marketing world has become an important part of advertising and marketing efforts. Some may ask, “Do you need a degree in social media marketing?” or “You Can Major In Social Media?” The answer is yes.

Point University’s social media marketing courses enable our students to identify social media marketing trends and analyze website traffic through social media sites. The social media marketing courses gives students the opportunity to discover what it takes to create content that attracts people’s attention and encourages them to share it with their social networks.

Graduates are prepared to assume a variety of positions in corporate, private, government, and nonprofit organizations. They are also prepared to pursue graduate degrees in business, such as the M.B.A.

Program Goals

Develop professionals who can utilize written and oral communications in a business environment with an emphasis on effective interpersonal skills.

  • Graduates practice self-reflection, contemplation, prayer, and discernment to facilitate self-awareness and become more authentic leaders.
  • Graduates recognize, appreciate, and cultivate God-honoring diversity in their cultural contexts.
  • Graduates engage constructively and collaboratively with others.
  • Graduates communicate effectively across modes and platforms, including letters, reports, emails, speeches, and presentations.

Develop professionals who can manage human, financial, and physical resources to achieve stated objectives.

  • Graduates demonstrate a biblical approach to stewardship and responsibility with regard to organizational practices.
  • Graduates employ critical thinking, analysis, and decision-making to evaluate qualitative and quantitative information to assess organizational performance.
  • Graduates develop, implement, and follow policies and procedures that inform and guide operations to manage cost and organizational risk while promoting ethical practices.
  • Graduates manage people, time, and resources by effectively communicating and utilizing judicious employment practices, encouraging team building, and mentoring junior members of the staff.
  • Graduates demonstrate understanding of fundamental microeconomic and macroeconomic principles and how they relate to business performance and societal well-being.

Produce graduates who demonstrate knowledge of accounting, finance, and marketing principles and their applications.

  • Graduates apply sound accounting and financial principles.
  • Graduates demonstrate the capacity to develop, communicate, and execute an integrated social media marketing plan for an organization.
  • Graduates understand the interplay and integration of business functions, including management.

Develop graduates who can identify and apply ethical considerations, laws, and regulations governing business operations.

  • Graduates integrate biblical ethical principles into the conduct of their business activities.
  • Graduates critically examine the values, assumptions, biases, cultural norms, and worldviews of themselves and others in order to work and lead effectively in multicultural environments.
  • Graduates demonstrate knowledge of business law and key regulations that impact the conduct of business.

Prepare graduates to utilize computer technology and apply mathematical, economic, and statistical concepts for problem solving and decision-making in business enterprises.

  • Graduates demonstrate proficiency with hardware and software utilized in current business practice.
  • Graduates understand principles of statistics and probability, and can apply them to make business decisions.
  • Graduates demonstrate knowledge of the sources and ethical uses of business data across business functions.

Prepare graduates to utilize social media platforms as part of an integrated social media marketing strategy to develop long-term, mutually-beneficial relationships with customers and other constituencies.

  • Graduates understand how social media marketing integrates with and supports the overall social media marketing strategy of an organization.
  • Graduates demonstrate technical proficiency with current social media platforms and can execute marketing programs on these platforms.
  • Graduates understand the best marketing uses for different social media platforms and how they together integrate with other marketing programs.
POTENTIAL CAREER PATHS
  • Consulting Firms
  • Recruiting
  • Social Media Marketer
LOCATIONS AVAILABLE
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