With the potential to reach millions of individuals through online presence, it’s no secret that the social media marketing world has become an important part of advertising and marketing efforts. Some may ask, “Do you need a degree in social media marketing?” or “You Can Major In Social Media?” The answer is yes.

Point University’s social media marketing courses enable our students to identify social media marketing trends and analyze website traffic through social media sites. The social media marketing courses gives students the opportunity to discover what it takes to create content that attracts people’s attention and encourages them to share it with their social networks.

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With the potential to reach millions of individuals through online presence, it’s no secret that the social media marketing world has become an important part of advertising and marketing efforts. Some may ask, “Do you need a degree in social media marketing?” or “You Can Major In Social Media?” The answer is yes.

Point University’s social media marketing courses enable our students to identify social media marketing trends and analyze website traffic through social media sites. The social media marketing courses gives students the opportunity to discover what it takes to create content that attracts people’s attention and encourages them to share it with their social networks.

Program Goals

Equip students with essential habits and skills for lifelong learning and success.

  • Students develop a social media marketing plan that analyzes and capitalizes on their strengths to achieve relational, academic, and professional success.
  • Graduates employ effective study habits and time management skills.
  • Graduates locate and use information resources
  • Graduates demonstrate basic computer literacy.
  • Graduates read with understanding, think critically, and develop reasoned arguments.
  • Graduates communicate effectively orally and in writing.
  • Graduates form, maintain, and enjoy healthy relationships with others, including persons from different backgrounds and cultures.
  • Graduates work effectively to accomplish tasks both independently and within teams.

Equip students to apply basic content, principles, and methodologies of the primary areas of knowledge, including the Humanities, Fine Arts, Social and Behavioral Sciences, Natural Sciences, and Mathematics.

  • Graduates apply philosophical, literary, and artistic concepts to illuminate cultural artifacts and worldview issues.
  • Graduates apply religious, philosophical, psychological, social, political, economic, and cultural concepts to illuminate human behavior and social trends.
  • Graduates articulate and apply scientific concepts, principles, and methods.
  • Graduates apply mathematical concepts and methods to investigate and solve real-world problems and questions.

Equip students with a foundation in biblical theology and worldview issues.

  • Graduates demonstrate a basic understanding of the content of the Old and New Testaments.
  • Graduates demonstrate a basic understanding of a Christian worldview and the role of believers in the Body of Christ.

Equip students with a working knowledge of marketing principles and their applications.

  • Graduates apply sound marketing principles.
  • Graduates demonstrate the capacity to develop, communicate, and execute an integrated social media marketing plan for an organization.

Equip students to utilize social media platforms as part of an integrated marketing strategy to develop long-term, mutually-beneficial relationships with customers and other constituencies.

  • Graduates understand how social media marketing integrates with and supports the overall social media marketing strategy of an organization.
  • Graduates demonstrate technical proficiency with current social media platforms and can execute marketing programs on these platforms.
  • Graduates understand the best marketing uses for different social media platforms and how they together integrate with other marketing programs.
POTENTIAL CAREER PATHS
  • Multimedia Communications
  • Social Media Marketer
  • Campaign Manager
LOCATIONS AVAILABLE
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